MomsEveryday.com
“Join Us” Brand Promo
A single brand idea carried from concept to finished master—writing, casting, directing, cinematography, post, motion, and original music working as one voice.
Creative Director · Tulsa / Remote
Ideas people remember.
Teams that make them real.
Creative direction built on audience instinct, multidisciplinary craft, and the leadership to move an idea from first conversation to work that delivers.
- 25+years in creative
- 8creative team members led
- 248%business growth
Creative DirectorHands-on by nature
Creative Direction•Brand Strategy•Video•Design•Motion•Audio•Original Music•Live Experiences•
Creative Direction•Brand Strategy•Video•Design•Motion•Audio•Original Music•Live Experiences•
Creative Direction•Brand Strategy•Video•Design•Motion•Audio•Original Music•Live Experiences•
Creative Direction•Brand Strategy•Video•Design•Motion•Audio•Original Music•Live Experiences•
Selected work
Ideas built to earn attention.
Brand campaigns, commercial storytelling, motion, music, and integrated production—work that shows the thinking behind the execution and the craft required to make it land.
Rolling Hills Zoo
Talking Animals
An award-winning client relationship built on distinctive ideas and ambitious execution—here, original writing, character performance, and custom animation turned zoo animals into the sales pitch.
KAKE-TV
Custom News Music Identity
A PromaxBDA presentation that pairs industry perspective with the custom news-music identity Tim helped develop for KAKE—evidence of strategic thinking, communication, and sonic branding in one piece.
KAKE News · November Sweeps
The LOST Promos
A self-referential November sweeps concept that turned a story about the creative process into the creative itself—concept, copy, design, compositing, edit, and sound working together.
Ferguson Kia
Best Price Up Front
Character-driven commercial storytelling built to make a straightforward retail message more human, memorable, and watchable.
Glenpool Braces
Making the Musical Work
When a client’s movie-inspired musical concept hit a copyright wall, Tim preserved the creative intent with an original solution—then wrote the copy, lyrics, melody, and performed the vocals in-house.
KAKE News
Made in Kansas
Cinematic regional storytelling that turns local identity into brand equity rather than simply another news-promotion message.
Beyond the reel
Creative leadership that understands the work—and the business.
I lead from both sides of the work: setting the creative standard and understanding what it takes to reach it. That means developing people, protecting the idea, making smart production decisions, and keeping audience and business objectives in the room from start to finish.
Creative visionTeam developmentBrand storytelling
Production leadershipAudience instinctBusiness accountability
More work
Range without losing the point.
Serialized campaigns, emerging platforms, original music, and longer-form storytelling—different formats, with the same expectation that the idea has to earn attention.
KAKE-TV · Campaign
Mascot Mania
A serialized comedy campaign designed to reward repeat viewing and build familiarity through recurring characters and an escalating premise. Start with Conference Call, then Stanford Learns.
Sonic Branding · Original Music
Commercial ideas you can hear.
Brand strategy can live in a melody. These original commercial jingles combine copy, composition, and mnemonic hooks to make the message easier to remember after the spot is over.
Salina, Kansas
Hickory Hut
BBQ
Serious Barbecue
Hickory Hut BBQ
“Serious About Taste”
Original :30 commercial jingle built around a direct brand promise and a singable hook. Tim composed the music and wrote the advertising copy.
Lemmon · SD / ND
STATELINE
Designs
Custom Printing · Apparel · Promotion
Stateline Designs
“58-68”
Original commercial jingle with a phone-number mnemonic embedded in the payoff. Tim wrote the copy, melody, and composition to make the brand—and 5868—stick.
Independent / Personal Production
Tim’s Smoky Mountain Trip
An independently produced travel journal that trades the compression of a :30 for longer-form pacing, naturalistic location storytelling, and on-camera presence.
About
Set the standard. Build the team. Stay close to the work.
I came up through the craft—concept, copy, directing, shooting, editing, design, motion, audio, and original music—then moved into leadership at KAKE-TV and Cox Media Group. That production depth lets me give useful direction, recognize what an idea needs, and earn credibility with the people making the work.
Five years building and operating a business added the other side of the equation: growth, accountability, resources, clients, and the reality that creative work ultimately has to move something. I bring both perspectives to senior creative leadership.
Contact
Looking for a Creative Director who can lead the room and understand the work?
timboknecht@gmail.comTulsa, Oklahoma · Open to senior creative leadership opportunities, including remote roles.